The Ultimate Product – (The Kind YOU should be creating)

Hey Joel,
Thanks for the insights you shared. Obviously when we hear you mention content-based membership sites don’t maintain continuity, we get nervous.

After all that is what many membership sites are based on…and the goo-rue courses teach that too too. One in fact by a well known goo-rue type talks about creating membership sites that have defined start and stop points.

Maybe that will work, but having a service no one wants to get rid of sounds even better. I like the idea of integrating a service-based membership site with additional content to keep them coming back.

Hey Joel, Nice Video, Great Idea, I believe if I had put an E-book type product in front of my Service 2 years ago I would have done better quicker, with less effort on my Teams part. So I am going to do the E-book now and see what happens. May even turn it into a membership site with my Services being the physical part of the equation.

Hi Joel, great video! I think the best product you could ever create are products that are in the biggest and most competitive markets where people are very passionate and spend a lot of dollars on. Here are some examples:

Golf guides
Weight loss guides
real estate guides
internet marketing guides
forex guides

I halfway agree about “membership site problems.” Creating content *every week* is a chore, and quality drops off rapidly. I would rather see high quality product every _month_ than low quality every week.
Successful paper magazines offer that model, and it’s not a fluke. People pay for content, unless it’s a “fluff” magazine, like a romance one. The only industry more formula than romance, is porn. The other side is if you ask more than about $10/mo, it better be something people want badly. If it’s trivial, $5-9/mo, it can be reasonably useful material. The really high quality membership sites are $100-200/month, and offer high quality material.

Great video and great advice, as usual, Joel!

I’ve actually got a membership site I will be launching soon that gives out specific numbers and data for a very fine-tuned niche.

Believe it or not, it has very little content, but it will be a business model where members will expect an email and/or text message from us that will help them make money on an ongoing basis.

It has nothing to do with stock or Forex picks, but it is very similar in structure.

Wish I could tell you more, but I’d hate to spill the beans before the big launch.

I’ll let you know more about it and how we’re doing once it goes public.

By the way, once the members join, it will cause some emotional pain to get out, because they know that the next weekly email they receive could have been their ticket out of the rat race.

Some advice to anyone wishing to create a membership site with a very low cancel rate…

make it emotionally painful for them to cancel the subscription.

Remember, people buy on emotion… find something that feeds that emotional fire over and over again and you may just have a winner.

Just my two cents.

Thanks again Joel… you’ve got a great blog, by the way… very seldom do I miss reading your stuff or watching your videos. Very informative!

This was a great support for me as I keep saying I am going to create a product! Thanks for the reinforcement!

Interesting. A few good ideas also. Tks for sharing them.

I agree it´s difficult to keep peoples attention for long. I guess we are obliged to keep innovating on one side and looking for new members on the other.

Feedback is a must.

I’m looking forward for the Webinar tomorrow. Bye.